CINCINNATI (AP) -- Purina's Tidy Cats is apologizing for a tongue-in-cheek advertising campaign that compared a Cincinnati neighborhood to a stinky litter box.
Local media outlets report the ad was part of the brand's "NoMorePU" campaign pointing out things that stink. It said "You're so over Over-the-Rhine (hash)lifestinks."
It was erected about a mile north of the city's urban Over-the Rhine neighborhood that became the focus of race riots in the city a decade ago.
In recent years, the area has seen major new development, and those who live, work or appreciate the neighborhood rang in last week with their support at Twitter, Facebook and the Tidy Cats website.
Purina issued an apology, and the ad was removed and replaced with a billboard encouraging pet adoption.