(OCALA, Flas.) -- A Florida ice cream shop was forced to rethink its marketing campaign when its ice cream-costumed mascot kept getting mistaken for a guy in KKK robes, reports the Ocala Star-Banner.
Apparently, drivers breezing by the costumed man couldn't see the sprinkles on the faux vanilla dollop crowning his head, and thought his headgear was a white hood, the newspaper says.
It took some time to figure out why business wasn't picking up, but the owners of Ice Cream Family Corner and Sandwiches now say they have retired the unintentionally controversial costume.
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