Pricing strategies sometimes means more or less work on the consumer's end.
Before you take your credit card on a swiping spree, a former branding consultant and current Kent State University assistant professor in advertising, Danielle Coombs, shares her advice on what to watch for.
If you open your Sunday newspaper or search online to find deals at JCPenny, you may have noticed less clutter and no more coupons. Coombs says the retailer is trying to appeal to busy members of society, especially woman on the hunt for their next outfit. While she's not sure what the end results of the initiative will look like, the "fair and square" approach could work.
"I think it fits with the consumer mindset," she said. "People feel like they're being asked to do a lot of work as consumers."
JCPenny's big push for "everyday prices" is at the opposite end of the spectrum when you compare it to Kohls.
Those who carry a Kohls credit card are offered close to 18 mailers with additional coupons each year. And then there's the Kohls Cash (often earning $10 for every $50 spent).
Layering coupons, watching the weekly ads and the extra Kohls cash is a process that Coombs says works in terms of pricing strategies and creating a trend.
"They really brilliantly bring you in, you get money, and then you have to come back in quickly to spend it again," she said. "So it starts becoming a habit ."
Tips to Better Navigating the Shopping Isles:
"Be thoughtful about what places we're going to and are they giving us what we need," Coombs said.
"We don't have the time to go to ten store to achieve one goal," she said.
"That's really effective and there's a ton out there on the Internet that can give you really specific direction that can give you where to get the best deals at the best time," she said.
Saving-savvy customers have turned to online deals for dining out since the economic downturn.
Restaurant.com President and Chief Marketing Officer Christopher Krohn noticed a surprising trend in the Akron-Canton region during the past few years.
"One of the things that we've seen as a surprise, is that the average amount that people spent when they're going out actually increased from 2010 to 2011," he said.
American cuisine restaurant certificates are the obvious top-sellers on Restaurant.com for the Akron-Canton region, but Krohn says Italian restaurants took second place.
The biggest growth was seen in the Mexican food category, where Krohn says he's noticed an up tick in the number of venues serving customers in the area.
The website offers diners a variety of choices by a quick search of their zip code. While Restaurant.com has been in operation for the past 12 years, Krohn says they've seen dramatic growth lately.
"We've seen a lot of grow in traffic," he said.
"We've also seen a lot of folks who are really very budget conscious given the economy and are looking for great deals."
How To Use It:
Tip: sign-up for email alerts, as they send you coupon codes that would make your purchase often less than half the regular asking price.
Each Friday I share three websites for you to check out! This week, I've found fun Easter Egg hunt ideas and a website that should make you smile if you're having a tough day.
A teen is now in custody as Lodi police investigate the stabbing of his parents and sibling.
Just before 2 a.m. Thursday, Lodi Police received a call regarding the incident on Evergreen Drive.
When police and sheriff deputies arrived, they found three victims; Barbara Nemeth, 47, Robert Nemeth, 47 and their 15-year old son.
The other son, a 16-year-old, is now in custody. Police say he allegedly attacked his brother, father, who told police he tried to intervene, and his mother, after she walked downstairs to the first floor of the home.
"The mother of the suspect called 911 and reported that her son had attacked the family," Keith Keough said, Lodi police chief.
The 15-year old was taken to Akron Children's Hospital for treatment. Mr. Nemeth was taken to Akron General Medical Center. Mrs. Nemeth was treated and released from a nearby medical center.
The 16-year-old is charged with two attempted murder charges and one charge of felonious assault. He's in the custody of the Medina County Juvenile Detention Center.
Police are still investigating the motive.
The Department of Defense announced today that a 26-year-old soldier from Columbus has been killed in Afghanistan.
Staff Sergeant Christopher L. Brown died April 3rd in Kunar, Afghanistan.
He was attacked and suffered wounds from an improvised explosive device while on foot patrol.
Brown was assigned to the 2nd Battalion, 12th Infantry Regiment, 4th Infantry Brigade Combat Team, 4th Infantry Division, Fort Carson, Colo.
Tribe fans should bring their game face and an appetite to Progressive Field this season.
The Tribe is signing shortstop Asdrubal Cabrera to a new two-year contract extension, just one day before the season opener against the Blue Jays.
Cleveland Indians Team President Mark Shapiro says Cabrera is an important asset to their roster.
"This is a guy that has established himself as one of the best offensive middle infielders in the game," he said.
Cabrera has been an anchor for this Indians team, leading the team in runs, hits, runs batted in and stolen bases on his way to his first All-Star appearance in 2011.
"The ability to get him for additional years of free agency is a huge plus for our organization, for our ability to plan," Shapiro said.
(Cleveland Indians) The Cleveland Indians today announced the club has signed INF ASDRUBAL CABRERA to a two-year contract extension covering the 2013 and 2014 Championship Seasons.
Cabrera, 26, earned his first All-Star selection in 2011 and was awarded an American League Silver Slugger, hitting .273 (165-for-604) with 32 doubles, 3 triples, 25HR and 92 RBI in 151 games. He led the team in runs (87), hits (165), RBI (92) and stolen bases (17) and topped American League shortstops in RBI, was tied for first in hits and was second in runs, doubles and home runs. Overall his 92RBI were 17th in the entire AL and were the most by an Indians shortstop since Lou Boudreau (106) won the 1948 MVP Award. His 25 home runs as a shortstop were the most in the 111-year history of the Cleveland Indians franchise and the most ever for a Venezuelan-born shortstop.
Asdrubal was also named “Man of the Year” by the Cleveland BBWAA Chapter, finished 20th in the AL MVP voting and was named the shortstop on the Sporting News AL postseason All-Star Team.
Police in North Olmstead say a woman got drunk, wouldn't stop dancing with the groom, attacked the bride twice, refused a ride home and when police were finally called, NewsChannel 5 reports that Brooke Burke pushed an auxiliary cop and struck him in the face more than once.
She was eventually hauled out of the St. Clarence Church Pavilion and will appear in court next week.
The student in western Michigan is debating her university's policy for having the pet in her dorm room.
She claims the fuzzy friend offers her emotional support and has since been allowed to keep the animal.
Her complaint is still pending with the Michigan Civil Rights Department.
Christopher Schwartz, known as ``Bar Harbor Batman,'' posted on his Facebook page on April 1 that he would blow up a hospital unless he was paid $1 million. And that post lead to his arrest.
He has apologized on his Facebook page for ``any panic or mass hysteria'' that he caused-- saying he was only kidding.
But he faces charges that are no joke.
Realtors in the Greater Akron area expect to move more "For Sale" signs off of front lawns this spring and summer.
"We had a very, very strong fourth quarter of 2011 and we're set to have a very strong first quarter of 2012," Ali Whitley said, president of the Akron Area Board of Realtors.
Whitley says pending and closing sales are up by about 37 percent from last year. February figures in Ohio jumped 20 percent from the same time in 2011. The state of Ohio has seen eight straight months of growth, according to the Columbus Dispatch.
"Our sales have closed up and our pending sales are up as well, which leads us to believe that our closings will be strong throughout the whole first quarter of 2012 and moving into the summer," she said.
With new owners moving in, it could become competitive to find the right fit for those moving out.
"The inventory of homes available is going down. A home that is priced right and in good condition, is going to sell now," Whitley said.
She says families searching for their new home sweet home should be prepared to put down an offer and negotiate if they find what they want.
"If it is the home that you would love, make an offer and try to negotiate that sale," she said.
On the web: Akron Area Board of Realtors
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